The Golden Award of Montreux is an international media award, recognizing excellent design in advertising, multimedia and events. Often noted as a stepping stone to a Cannes Lion, the Golden Award of Montreux is chosen by a high-profile international jury from 16 countries that evaluate entries in the categories of film, print, outdoor and digital media, direct marketing, and event/spatial communications which includes museum exhibition design.
The winning exhibition design was based on a decade of academic research on the historical covenants of the Prophet Muhammad with Christians and Jews by Dr John Andrew Morrow and the curatorial leadership of the IMMCâ€™s co-founder Okolo Rashid, exhibit consultant Jeanne Luckette, and StudioBaselâ€™s Vice President Lina Ali. As a text-heavy subject matter, the project posed challenges to create an experience that would interest, engage and inspire audiences to discover the commonalities between Islam, Christianity, and Judaism. The design concept relied on vivid colour themes, dramatic lighting, motion picture and interactive graphics meant to transport the visitor to another time and space where groups of diverse peoples lived side by side in peace and harmony.
Emad Al Turk and Okolo Rashid, Founders of IMMC / Photo courtesy of StudioBasel
L-R. Okolo Rashid, Emad Al Turk and Basel Almisshal / Photo courtesy of StudioBasel
The exhibit also explores the historic and current relationship between Islam and America, highlighting the positive views and the continuous struggle for freedom in America as seen through the lenses of African American Muslims. The ultimate goal of the exhibition is to educate visitors and to build bridges of understanding and respect through an exceptionally creative approach. It showcases not only the design excellence of the StudioBasel museum consultancy team, led by Harvard museum studies scholar and marketing executive Lina Ali but also the visionary capacity of the IMMC team of directors and scholars.
A winning finalist for its museum exhibition design by architect and creative producer Basel Almisshal / Courtesy of StudioBasel
Okolo Rashid at the museum exhibition designed by architect and creative producer Basel Almisshal / Courtesy of StudioBasel
Over the last ten years, StudioBasel has brought life to thought-provoking research, creative subjects, and the built environment with exceptional design quality. The win of the 2020 Golden Award of Montreux is a fantastic achievement proving that StudioBaselâ€™s creative work measures up to the strongest international competition in the design industry including brands such as Sony, Mercedes Benz, and Swarovski. The GAM is Basel Almisshalâ€™s second design award, with the first award recognizing the design excellence of the Embassy of the State of Palestine in the Sultanate of Oman.