The International Museum of Muslim Cultures (IMMC), America’s first Islamic heritage and culture museum, announces the release of its newly designed brand identity and public image by pioneer Islamic branding agency Rissala Design.
The museum has developed a new marketing strategy that will introduce a collection of changes and improvements including the design of a new logo, website, marketing material, social media interaction and an impressive list of exhibitions and events.
The new logo embraces a bold Islamic geometric shape with vibrant colors that are derived from the Saharan desert and traditional African motifs as well as Arabian mosaics.
Key features of the completely new and streamlined website design includes comprehensive access and overview to our existing permanent collection exhibitions; extensive information and multimedia features on programs and galleries; and a vast array of resources and activities.
“We hope the new site will provide our visitors with instant, easy-to-navigate access and a peer into IMMC’s extensive projects and information. The site reflects the wealth of content that is housed at our ‘brick and mortar’ site in Jackson, Mississippi” said Board Member Mr. Malik Aziz.
“This was an exciting project to work on and we are happy to have a mobile responsive design that has gained the praise of our museum community. The new brand image is clean and sophisticated and will take us into the next chapter of the museums’ development and success” said Lina Ali, senior board member of the Museum.
Since 2001, the International Museum of Muslim Cultures has vigorously strived to become the nation’s leading Muslim heritage museum and educational resource to the local community. To receive timely updates from the museum, follow IMMC on Facebook at https://www.facebook.com/muslimmuseum and on Twitter @muslimmuseum.